Did you ever hear Hey Siri, play Rose’s APT song and the song started playing? It is the magic of voice search. The voice search listens to your query and provides solutions accordingly. There are many virtual assistants like Siri, Alexa, Google Assistant, and others that help you communicate your business online. However, it needs to be SEO optimized to attract your target audience. In this blog, I will explain everything you need to know about voice search SEO and how you can optimize it for your brand. Without further ado, Let’s Start!
What is Voice Search
Voice search is the latest technology users use to search their queries online with speech. For example, Hey Alexa, show me the latest bag collection in the USA. The virtual assistant recognizes your voice, understands your query, and shows you the top results in search engines. Voice search virtual assistant is commonly used on phones, TV, car navigation, smart speakers, and other devices.
Voice search has grown in popularity over the years due to its easy accessibility, speed, and convenience. You can use voice search at any time. For example, while driving a car, your hands are occupied. You can ask your query on the car’s navigation and get a helpful answer. Two tasks are done at once—isn’t that super convenient? This is why users increasingly rely on voice search queries and multitask faster and quicker.
How Does Voice Search Work?
Voice search algorithms listen to your words through the microphone and convert them into text with Automatic Speech Recognition (ASR). From the text, ASR analyzes the keywords and context to provide the top results that match your voice search query. Here’s a comprehensive process of how voice search works to deliver the results.
Your Voice Input: The audience says their query on the device. For example, Hey Siri, When is Zootopia 2 coming out?
Speech Recognition: Automatic Speech Recognition (ASR) listens to your queries and converts them into text.
Voice Search Query: ASR analyzes the text and takes the focus keywords like Zootopia 2 and searches relevant content in the search engine.
Search Results: The system goes through the content and showcases the most relevant information that answers your voice search queries.
Delivery Method: Voice search delivers results in two ways: voice and text. Thanks to cloud computing and AI algorithms, you can use voice search anytime from any device.
The Importance of Voice Search for SEO
You have got a comprehensive idea of how voice search works. However, voice search has become very important for search engine optimization (SEO) to attract and engage with your wider audience. Know why? It is estimated about 55% of people use voice search daily and it is growing every day. Users are relying on answer engine optimization (AEO) more and more to multitask comfortably.
Professional SEO experts optimize content with long-tail, question, and conversational keywords analyzing how users naturally speak for voice search queries, getting found on local searches, and enhancing visibility, engagement, and organic traffic to your website.
The popularity of voice search is increasing every day. Thus, Apply SEO voice search for your brand now to communicate with your visitors easily and stand out from your competitors.
Why Do You Need to Invest in Voice Search SEO
Here are 4 reasons why you must invest in voice search SEO.
- Brand Popularity. It is estimated that businesses that invest in voice search marketing have improved revenue by 30%. Users’ preferences for voice search are increasing day by day, making it inevitable to invest in a voice search SEO strategy, attract a wider range of audience, and grow brand awareness.
- Attract Target Audience. In a month, approximately 1 billion voice searches happen worldwide, making it absolutely necessary to invest in voice search optimization to ensure your target audience finds your brand.
- Improve Sales. It is proven voice search marketing increases sales. From various devices, users use voice search queries to make purchases from the top appeared results. So, do not waste any more time and make an AEO strategy that drives customers and sales.
It will remain a trend. The attention span of human beings is reducing day by day. As a result, when voice search appeared users did not have to type their queries anymore, they could just ask the virtual assistant and get results instantly, allowing them to multitask and do other activities. As a result, people will continue to use it and voice search will thrive.
How to Optimize Voice Search SEO for Your Brand
SEO voice search optimization is super easy. Follow my 7 steps and optimize voice search for your brand.
Audit Your Website Content for Improvement
To create better voice search content for your target audience, you need to audit your website thoroughly and make a plan. Here are the things you need to check while auditing your website.
- Avoid repetition. While auditing your website, check the previous content to not make similar content. It will waste your time as well as affect your website traffic if Google catches canonical content.
- Content quality and linking. Check whether your website is user-friendly and properly optimized. If you find any issues, mark them and fix them accordingly. It will improve your website ranking and engagement in search engines.
Research Conversational Keywords
Voice search keyword research is different from traditional SEO. You need to use conversational keywords with long tails and questions. You need to understand how your target audience thinks, speaks, and imitates the conversational tone for voice search engine optimization.
For example, “How do I take photos of hats?” In this long tail question keyword, I said “I” and added a focus keyword. You need to think from your user’s perspective while choosing a keyword and optimizing it for your brand. For better engagement, use questions like who, where, when, whose, why, how, and others with your long tail keywords.
Improve Website Functionality
Voice search and look for quick answers. If your website loads slowly, it will affect your content ranking and voice search may not present your content to the searchers. Thus, invest in technical SEO to improve your overall website performance.
Add quality content, reduce image size with the quality intact with professional post-production photography, check URL and other internal and external linking, and other issues to ensure your website is functioning flawlessly and ranks your content at the top of voice search results.
Local SEO
Voice search is super beneficial for attracting local customers. Thus, drive local presence with local search engine optimization.
Build quality Google My Business Profile (GMB). Often voice search takes information from your GMB profile to answer searchers’ queries. SEO experts optimize your GMB profile with accurate company, services, and contact information, update images, and make it SEO-friendly.
Add relevant keywords based on your location like “Elegant Accessories in The London”. Update your GMB profile from time to time to ensure your brand appears in the local voice search and increase brand awareness and organic traffic.
Make It Mobile-friendly
Voice search is most used in mobile devices, making it inevitable to optimize your website voice search for mobile. How to do it? Ensure responsive website design and development services that are fully functional and adaptable in all device screen sizes.
Perform usability tests regularly on how your website is functioning on smartphones. Keep in mind that when your website is fully functional and mobile-friendly, search engines will recognize your content as relevant and rank your brand in voice search results.
Build Quality Conversational Content
Voice search content needs to be engaging and conversational. Optimize your voice search marketing content in a way that it feels like you are talking to your target audience in a one-on-one conversation. Add questions, relevant keywords, long-tail keywords, and answers to the questions directly, ensuring search engines rank your content and users get the answers they came for.
Without creative content writing optimization, your brand will not get found. Thus, invest in voice search SEO and implement relevant keywords naturally in your content, enhancing engagement, traffic, and conversion.
Monitor Your Website and Voice Search Performance
Monitoring your website performance and voice search performance is the most important. It will help you analyze whether your SEO strategy, AEO strategy, and website are properly functioning or not and take measurements accordingly. You can also understand how your audience is engaging with your brand, the sales improvement, or the drawbacks.
All-in-all keeping track of your website and voice search performance will help you improve customer interaction and stay competitive in the market in the long run.
3 Best Tools Suggestions for Voice Search SEO Optimization
You have got a comprehensive idea of how to optimize voice search SEO for your brand and audience approach and ranking. However, how to perform voice search optimization? Here are three amazing SEO tool suggestions for building an AEO strategy.
Google Search Console
Google Search Console is an amazing tool for tracking and analyzing voice search queries, researching keywords, and optimizing performance. You can understand your target audience’s needs and wants to improve website SEO and optimize its performance for voice search, increasing visibility, engagement, and sales.
AnswerThePublic
AnswerThePublic is one of the best tools to use for voice search SEO. It comprehensively analyzes users’ queries, monitors trends, and provides useful suggestions, questions, and phrases to build SEO strategy and engage with your target audience, ensuring driving ranking, organic traffic, and customers.
SEMrush
SEMrush offers voice search optimization services to ensure you appear in your local voice search results. Their experts use a listing management tool to add all necessary data, and monitor your listings, and others, ensuring you rank in voice searches fast and enhance brand identity.
Wrapping Up
Voice search is a new trend and will continue to grow in the future. Invest in voice search marketing now to stay above your competitors, reach a wider audience, and grow your brand’s popularity and sales. Optimize your content effectively to ensure you rank following voice search algorithms and answer voice search queries.
Lastly, if you need professional help to optimize voice search SEO for your brand, Next Bell Ltd. is here for you. We have years of experience in the SEO field, understand users’ queries, and worked on optimizing voice search SEO as well. Our experts ensure your website ranks and you get found at the top of voice search results. Get a free consultation today and make an SEO strategy with experts.
Voice search will continue to dominate online and increase users' range. As people can get answers both audio and text, it is super helpful for multitasking and getting necessary answers from top-ranked content. Do not waste any more time and invest in voice search SEO to get found and drive traffic.
Yes. Voice search SEO needs different SEO strategies like researching conversational keywords with questions and long-tail keywords, natural tone, and local search optimization.
Of course. Voice search SEO ensures your website is voice search friendly, ranks, engages with your target customers, especially in your local area, and converts them effectively.
