8 Proven Strategies for Long-term Social Media Growth

Know how many people use social media worldwide? Around 5.24 billion, which covers around 63.9% of the global population. And they do not just use social media for likes and shares. Social media platforms have become a potential business branding space where people buy and sell things. It is about connecting with target customers and generating leads and conversions. 

So, whether you are a small business owner, digital marketer, or influencer, Social Media can be a place where you can grow your brand and generate sales. Continue reading to learn the easiest-to-follow social media growth strategies and get results.

Importance of Social Media Marketing

Who doesn’t use social media nowadays? Almost everyone. It is popular for connecting with people, business branding, and so on. Let’s see what you will gain from professional social media marketing.

• Convey Your Brand Specialty. What is your niche? Cosmetic products? Hair products? Clothing? Jewelry? or something else? Social media marketing lets you show your specialty through detailed brand images and content.    
• Reach Your Target Audience. Engaging images, copies, captions, and hashtags help you attract the target audience and communicate the brand message. 
• Engage with Customers and Generate Conversion. Content consistency and quality help you convey your brand story and specialty. Build a connection with your audience, resulting in conversion and repeat purchases. 
• Stand out from your competition. Many brands overlook social media marketing. However, staying active on social media is also necessary so customers can find your brand and learn more about you.
• Boost the Website’s Organic Traffic. Linking your social media accounts to the website and vice versa helps customers stay connected. Social media posts can guide your audience to the website and increase traffic rapidly.

Popular Social Media Platforms in 2025

Focus on these digital marketing services to improve business visibility on social media.

Facebook: With approximately 3,065 million active users, Facebook is leading in popularity. 

YouTube: It is the second most popular platform that users love to use. YouTube has over 2,504 million active users worldwide. 

Instagram: The third most popular social media marketing platform with over 2,000 million active users worldwide.

WhatsApp: Competing with Instagram, WhatsApp has more than 2000 million active users worldwide. WhatsApp is used for personal and official communication. 

TikTok: TikTok is one of the latest social media platforms that is thriving right now. Considering its release in 2016, it has over 1,582 active users worldwide. 

X (Twitter): Twitter has over 611 million users worldwide. People use it for communication and brand promotion. 

WeChat: WeChat is a Chinese social media app best known for messaging and social media networking. Its active users are more than 1,343 million. 

Pinterest: Pinterest is a visual discovery social media platform with over 538 million users. People use it to showcase their expertise and branding. 

More social media platforms like Facebook Messenger, Telegram, Snapchat, Douyin, Kuaishou, Weibo, and QQ are thriving in 2025. However, I specifically mentioned the ones that will help you grow your brand online.

8 Proven Social Media Growth Strategies: Improve Online Visibility Super Fast

Follow our social media marketing strategy step-by-step. Get outstanding results that help you communicate with your target customers and generate engagement, conversion, and sales.   

Know Your Target Audience Like The Back of Your Hand

To grow your business on social media, you must know your target customers like you know your brand. Only then will you be able to communicate and get your desired results. Thus, start with the target user research. 

Understand- 

• Where is your target audience located? USA, UK, Europe, Bangladesh, Thailand, and others. It will allow you to create content according to their region.  
• What your audience’s interests are. For example, the type of shoes they like to use regularly, for party purposes, and others. It will allow you to promote shoes that align with their needs and connect with them.  
• What your user’s budget is. You must understand your users’ affordability. For example, if your users are teenagers, they can not purchase something expensive. You must price your products so that they can buy them easily.
• What social media platform do your target users use the most. You must understand where your users spend the most time. For example, if you are a retouching company, you must do business branding on Facebook, Instagram, Pinterest, and LinkedIn (limited and optional). You must convey your specialty and communicate in the right place. 
• When your users are most active. There are times of the day when they are most active. Find out and post content at that time. 
• What type of content users share the most. Your content must captivate their mind, ensuring they share it on their social media and reach a broader range of audience.

Plan and Create a Content Calendar for Social Media 

Build a content calendar to complete a social media strategy for a business. Place all your planning in one place, ensuring you can follow content consistency while posting. 

• Open an Excel sheet. 
• Name the sections with date, type of content- static, dynamic, video, motion, and others, Publication date, and the published content link. It will allow you to keep track of your work and consistently communicate with your target users. 

A content calendar helps you avoid repetition. You can keep all the content in one place and build new creative content regularly.  

Invest in High-quality Visual

Visuals are key to social media marketing. Users scroll and scroll and only stop at the content that catches their attention. So, what do you need to do? Build a strong first impression. 

Create visuals related to your niche. Ensure the picture is eye-catching and has a clear message. For example, a model photoshoot with summer clothes should convey summer vibes. Another example is how SEO services can grow your business in one image. The message should be clear and understandable within seconds.

Your High-quality Image Should Have:

• Clear Image with Details. Whether you use a vector or a human image, the purpose should be clear.
• Small yet Impactful Texts. Convey powerful messages within 3-5 words. It should be clear, concise, and relevant.
• Your Brand Color. Create high-quality visuals using your brand color. However, do not use it forcefully if you think it is unsuitable for the theme.
• Your Contact Information and Logo. Add your contact information and logo in a way that does not affect the content quality, as well as looks good.

Note: Your brand color and content information will work as your business branding. When someone shares your content, viewers will know which brand it belongs to.

Invest in Shorts and Videos

Upon TikTok’s arrival, shorts are thriving more than ever. TikTok started the trend, and Facebook, Instagram, YouTube, and LinkedIn following it. Rather than people spending time content reading, they watch videos and shorts. Thus, you must create quality short and long videos to stay ahead of your competitors.

Create 4 Types of Content for Your Business Branding–

• Informational. Create long-form informational content highlighting your expertise. For example, how to do silver jewelry photography like a pro. 
• Entertainment. Create funny, trending videos highlighting your brand expertise—for instance, funny client stories with social media services. 
• Behind the scenes. Incorporate behind-the-scenes in long and short video formats. It will help you engage with your audience on a broader range. 
• Product Demos. Show your audience how to use your products. For example, explaining how to use skin care products live.  

 The Benefits- 

• Engagement Enhancement. Users love to watch videos the most. Users watch videos the most during their free time, before going to bed, and after waking up. Thus, if you want to increase engagement rapidly, create high-quality videos.  
• Shorts work as a connector to your long videos. Shorts attract customer attention and guide them to watch your long videos. Help you provide full Information and rank on the social media marketing platform.    
• Drive Traffic to your website. Videos work as a guide to your website. You can add your website link and entice them to check it out. 
• Generate conversions and sales. Videos showcase your expertise and help customers know more about your brand, increasing sales of your services and products. 

Influencer Collaboration

The fastest, result-driven social media marketing strategy is influencer marketing. It helps you promote your brand to your relevant audiences. For example, asking a celebrity to promote your skincare product. Just think if a celebrity uses your products, how much popularity will your brand gain. However, if you do not have the budget to hire a celebrity influencer, go for micro-creators. 

Collaborate with: 

• Influencers related to your niche. For example, a sportsperson can promote a gym. 
• Local influencers. An influencer in your area. They will be able to connect with your local customers better. 
• Brand Ambassadors. Popular faces with many followers. However, ensure they are related to your niche.
• Customer testimonials. It is like real-time evidence of how reliable your company is.

Run High-quality Social Media Ads

Get instant sales with high-quality SEO-friendly ads. Create an engaging visual and copy to attract your target audience and entice them to click and convert. Start with a small budget to see how your social media marketing ads are progressing. Run Ads in your best-performing content and improve followers, likes, engagement, conversion, and ROI.  

Engagement is the Key

Just post content, and you are done communicating your message; it no longer works. You need to engage with your customers on a deeper level. Here is how:

• Create user-generated content. Build community engagement with high-quality content that users can relate to. The message should be easy enough to understand in seconds.    
• Ask them about their thoughts. Create content in a way that encourages users to communicate with you. When you convey your message, encourage them to share their opinion.
• Ask the audience relatable questions. Create relevant questions that your audience can answer quickly. For example, personal vs. professional retouching, which one do you prefer?   
• The comments, DMs, and replies. You need to be active with your customers. When they leave a comment or opinion, reply as soon as possible. This small gesture shows you care about your audience.
• Create Q&As, Polls, and quizzes. From time to time, take your users’ opinions on content or other things. For instance, what SEO tools do they like to use the most for keyword research?     

Content Consistency

Remember, content consistency is the king, and quality is the queen. With consistency and quality, you can grow your business on social media. 

• Post regularly. By regularly posting, I do not mean every day. Select dates and days when you will publish the content. For example, Sunday, Tuesday, and Thursday. You must publish on these allocated days and times without fail. Ensure users and social media algorithms understand you are active and enhance engagement. 
• Visually appealing and emotionally engaging content. Ensure your content conveys a clear brand message. All the posts are visually appealing, emotionally connecting, and resonating. 
• Stay dynamic so as not to make your social media pages monotonous. Publish high-quality images, videos, reels, stories, and more. Ensure users understand what you are trying to portray and engage with you. 

4 Social Media Growth Tips You Should Follow

Follow these business branding tips to grow your business on social media. Outshine your competitors with expertise.

• Follow Trends in Your Style. Create trendy content aligning with your brand, ensuring users can connect. For example, fun digital marketing stories that digital marketers and related people can relate to.
• Optimize Your Social Media Pages. Human attention span is reducing day by day. They make decisions within seconds. Thus, you must optimize it for users. Add a professional brand profile picture. A bio that portrays your specialty. Relevant links to your website and other social media pages. Add your services and create content related to your services.
• Use Relevant Keywords and Hashtags. Create high-quality copy, captions, and content using relevant keywords. Add 5-7 relevant hashtags according to your requirements. For example, if your content is about how to create SEO content, use hashtags like #contentcreation #seocontent #highqualitycontent and others. Ensure your keywords and hashtags are relevant to your visuals and content.
• Track Reports to Improve Business Visibility on Social Media. You must analyze and adjust the planning according to your digital presence enhancement. Keep track of follower growth, engagement rate, impressions and likes, site clicks, and conversion rate. Improvise plans according to report analytics and insights.

Wrapping Up

The right strategy ensures social media growth. When you know your audience, where to invest your time, and how to create content to attract an audience and build a digital presence, who can stop you from getting your desired results? Follow our proven social media marketing strategy to create your own strategy and improve business visibility on social media. Keep track of your growth and see the results within 3-6 months. 

If you need professional help to create a results-driven social media marketing strategy, contact Next Bell agency. We are an all digital solutions company. From strategizing to growing your business on social media, we are experts in providing everything. Contact us for a free consultation today and strengthen your brand with the right audience. That’s it for today. Adios!