Maximize Engagement with Instagram and TikTok Marketing Strategy to Drive Sales

Believe it or not, but two of the widely used social media platforms nowadays are Instagram and TikTok. Every day, millions of users post pictures or videos, share thoughts, and even buy products from them. 

To increase sales, big businesses like Nike and Starbucks are now focusing more on perfecting their Instagram and TikTok marketing strategy.  

For all these facilities, TikTok now has an engagement rate of almost 2.65%, which is the highest among social media channels. 

Short-length content like Instagram Reels and TikTok videos is becoming widely popular, with more than a million views every minute. Once people start connecting with your content, it ultimately increases your Instagram engagement rate. Therefore, it increases your chances of converting followers into customers.

So in this blog, you will know about some amazing and simple strategies to expand interaction on Instagram and TikTok, and all you’ve to do is keep reading, so let’s jump in.

What is Instagram and TikTok Marketing Strategy?

By sharing content that people appreciate, both Instagram and TikTok marketing techniques assist companies in expanding. 

It inspires them to be more innovative, energetic, and nice. Basically, Instagram marketing is all about sharing static visuals, short or long videos, and stories. By using these features, companies showcase their products on Instagram, share, and interact with audiences. 

Moreover, reels and stories on Instagram keep followers engaged easily. This way, they know more about the company and its offerings.

According to TikTok’s marketing strategy, short and fun type videos on TikTok help to connect with a lot of people.  For interacting with younger customers and presenting any other informal side of a company, TikTok is excellent. 

Companies that are more focused on creating videos using unique music, effects, and hashtags get likes, comments, and followers easily. This ultimately results in additional sales. The primary goal of any business.

Essential Platform Features that Help in Social Media Growth

There are some particular features available for social media marketing platforms like Instagram and TikTok to increase your followers and views of your posts. So knowing how to utilize these attributes can undoubtedly help your account to be successful.

Short Videos and Reels

Short videos are very important to both Instagram and TikTok. Instagram refers to them as Reels, whereas TikTok is all about fast, entertaining videos. 

People like seeing brief and intriguing clips, so these videos get more views easily. Regular video posting increases your visibility among target audiences more.

Stories and Interactive Stickers 

Stories mainly disappear after 24 hours and can be shared on Instagram and TikTok. Your stories might include polls, questions, or quizzes relevant to your offerings. 

Various useful elements from the story feature will motivate your followers to communicate with you, which promotes the growth of your account, as platforms like it when audiences engage more.

Hashtags 

Content-related words that social media platforms use with a # symbol in front of any specific words, like #trending or #available, are basically hashtags that are used to reach wider audiences. 

Using trending and relevant hashtags for your business offerings can keep your content appearing on feeds when people look for similar things. This method allows more viewers to reach your content, and if they find your profile interesting, converts them into your customers.

Shopping and Tags  

Instagram allows you to add product tags to your Reels and posts so people may immediately purchase items from your content. Additionally, TikTok also has its shopping tools. This facilitates the easy conversion of followers into consumers for companies through this simple attribute.

AI Tools and Editing Features

New artificial intelligence technologies on Instagram enable the simple creation of fantastic images and videos. TikTok also has some built-in editing features for incorporating interesting filters, effects, frames, and even music.

So, using these attributes can make your content enjoyable and professional, to make people follow and share more. Which ultimately gives you a higher number of viewers and followers.

Insights and Analytics

Both aspects provide information about your postings, including likes, views, and shares, basically the numbers. This clarifies for you what your followers like most with the data view. 

Knowing this will enable you to publish the type of content that people find interesting, therefore accelerating the growth of your account.

Benefits of Implementing Social Media Strategy

A superior social media strategy enables you to reach more people and keep them engaged and interested in your business in the long run. So now in this section, we will learn about the benefits of having your strategy, so keep reading!

• Great Instagram Reels and TikTok videos that not only grab attention but also direct your audience to act by means of a strong social media strategy.  
• Connecting interesting content to your product or landing page with obvious calls to action (CTAs) like “Shop Now” or “Learn More” notifies followers precisely what to do next. 
• Clear CTAs increase your Instagram engagement rate and help people become consumers.  
• Matching landing pages and messaging with your social media postings fosters confidence and facilitates visitor purchasing from you.
• This strategy accelerates the sales process and keeps people engaged, therefore enhancing your social media presence.
• It also maintains your fans’ interest on well-known sites like Facebook and Instagram, therefore enhancing your whole digital presence.

7 Best Ways to Maximize Engagement on Instagram and TikTok Marketing

Sharing inventive content through Instagram and TikTok is the easiest way to interact with your potential audience. On these social platforms, a suitable marketing plan will certainly grow your reach and foster a devoted community for your business. 

So now we will go through some simple and smart social media engagement tips for expanding your brand.

Track Engagement Metrics Using Instagram Insights and TikTok Analytics

You have to find what suits you best if you want more likes, comments, and followers on Instagram and TikTok. Instagram Insights and TikTok Analytics can be very handy here.

Regarding Instagram, this is a free platform for both corporations and individuals. To use it, first visit your profile, tap the three lines at the upper right, then choose “Insights.”  Here you may find:

• Accounts Reached: The number of people who saw your post.
• Accounts Engaged: The Total number of unique audiences who liked, commented, or shared your post.
• Followers: The Total number of people who follow you, and when they are most active.

See which of your postings gets the most love. Then make something more relevant to that. 

To utilize TikTok Analytics, on the other hand, you have to set the account to a business account. Click the three lines on your profile, choose “Creator Tools” or “Business Suite,” then “Analytics.”  This contains:

• Total Video Views: See the total times your videos were viewed.
• Rate of Engagement: Overall number of likes, comments, and shares.
• Profile Views: The Combined number of people who reached your profile after watching your video

See the videos your followers like most and find out when they are online. Monitoring these numbers enables you to understand the tastes of your readers. You can post more of what works and try new ideas if something isn’t working. 

Check all your numbers often to keep getting better online! Thus, use these tools and you will be on your road towards social media success!

Explore Tab and Carousel Posts for Higher Shares and Comments

People find fresh videos on TikTok’s Explore Tab. Many new, unique visitors will see your content when it shows here. This increases the possibility for your shorts to be shared and commented upon.

Try to create short, entertaining, and innovative videos to be a part of the Explore Tab. Don’t forget to incorporate sounds. Most importantly, the relevant hashtags for accurate audience targeting. This way, you can upgrade your social content performance easily. 

Carousel posts are really popular nowadays, where multiple pictures or videos can be added as one post on Instagram. This ultimately allows users to swipe across and see various content in a post without going anywhere else. 

These sorts of posts can simply grab the attention of their readers.  People comment and share more when you include helpful information in a carousel post. 

In influencer marketing, combining Instagram carousel posts with TikTok’s Explore Tab is a wise action. It facilitates your reaching more people and getting them to discuss your content. 

If you want your social media plan to be successful, concentrate on creating related, enjoyable, and easy-to-get content. Don’t forget that your internet presence will be more robust the more effectively your content performs.

Instagram Reels and TikTok Videos for Higher Watch Time and Shares

Watch time is the duration people spend watching your video. Your video performs better the longer they watch it. Videos that captivate viewers to the very last are something both Instagram and TikTok want. On average, videos of 7 to 15 seconds work well for Instagram Reels. 

TikTok videos are also appealing to users, which makes them desire to see them constantly. Moreover, you can upgrade your Instagram engagement rate with reels as well as long-form videos. So here are some of the ways you can do that – 

• Make a Stolid Hook: Any video content’s primary 5 seconds are the most crucial. It’s better to start with any facts or questions so that people can connect easily. This keeps users viewing, which increases the exposure of your Instagram Reel ads and TikTok videos to more people. You can also add a unique thumbnail to get more viewers.
• Encourage Shares and Likes: Likes and shares count from your Instagram and TikTok accounts imply that your video is worthwhile. People sharing your video can easily reach new viewers and increase your social media presence. So always ensure to make your videos shareable with interesting effects, popular music, and clear subtitles.
• Instagram Reels vs TikTok Videos: While both are excellent for marketing, Instagram Reels are a part of Instagram Content, and you can boost them with ads. Whereas with the For You tab, TikTok videos rapidly attract new viewers. So using both together increases your opportunities to interact with others and upscale your digital presence.
• Keep Improving Your Videos: Review your video metrics to see what performs best and keep getting better. Use this analytics to create better videos with expanded view time and shares. This is the secret to a strong social media strategy that will help your business expand on every social media platform.

Start creating videos and uploading from TikTok and Instagram right now to see how much your involvement rises!

Instagram and TikTok’s Shopping Features to Shorten the Sales Funnel

Want rapid social media sales of your products? Then just know that shopping tools are available on both Instagram and TikTok to do that perfectly! These features allow your followers to purchase items straight from the app, therefore saving time.  

Product tags may be included in your Reels, stories, and posts on Instagram. So that people can purchase right now and see product information by tapping these tags. People spending more time engaging with your posts means your Instagram engagement time will undoubtedly increase.  

Moreover, you can include links to their videos from your TikTok profile so that audiences can buy instantly, with the necessary information from your content. This step makes the sales funnel shorter for online business owners.

If you can combine the Instagram and TikTok shopping features, your social media presence will automatically escalate on other sites such as Facebook and Instagram. 

In this sense, you attract more individuals and speedily convert followers into consumers. So don’t delay in utilizing these tools right now to simplify and make profitable social media selling!

Work with A/B Tests, Hashtags, and Video Lengths for More Traffic

You have to experiment with various content and find what works best if you want more people to see your Instagram Reels and TikTok videos. This overall system is known as A/B testing. 

It mainly involves making two variations of one post using distinct hashtags or two videos with different lengths. After uploading both of them, you have to observe which one generates more likes, comments, or shares. This way, you can easily discover the preferences of your target audience and work on that.

To target the proper audience, however, don’t forget to combine large hashtags with smaller, more specialized ones rather than depending simply on trendy ones. 

For instance, utilize #CookingTips and #EasyRecipes when you publish about cooking. This can simply increase your Instagram engagement rate and give more opportunities for your Instagram content to show up in searches.

Additionally, video duration is very important. Although Instagram Reels vs TikTok videos have distinct looks, both perform well with quick, lighthearted flicks. About 15 to 30-second-long TikTok videos captivate viewers to the very last.

Instagram Reels shine when they are snappy and clear, around ten to fifteen seconds. Testing various durations helps you determine the ideal moment to keep people engaged. 

So, try to do your A/B testing with proper hashtags and video durations to increase traffic and expand your following on Facebook and Instagram, too!

Utilize Content Calendar with Trending Topics and Audience Feedback

Having your own content calendar is a great way to increase engagement on social media platforms such as Instagram and TikTok. Basically, a content calendar lets you schedule your posts ahead of time. So you don’t need to worry later at all. 

You might include popular subjects of conversation among your target audiences. This way, more people will see and interact with your content when you publish about what’s trendy. This is a fantastic social media strategy for increasing your social presence.

Listening to your audience is extremely crucial. So, try to study their comments and posts. Review their feedback to make your next postings better. Make more of them if your fans like certain kinds of postings.

This raises your Instagram interaction rate and helps to improve community engagement. These suggestions are often used by Instagram influencers to keep their followers satisfied and engaged. Combining popular topics with what your audience wants can help you do the same.

Content writing services may assist you in producing better captions and ideas if you struggle to produce decent pieces. Powerful social media engagement strategies include content calendar planning for your postings, leveraging trending themes, and audience listening. 

In this sense, you may have a strong online presence and excel in Facebook and Instagram influencer marketing too. So, start implementing a content schedule right now and see how social media develops!

Link Engaging Content to Product or Landing Pages with Clear CTAs

A strong social media strategy guides your audience to act in addition to producing outstanding Instagram Reels and TikTok videos. So, to make it work the best, linking your entertaining content to product pages or landing pages will give you the result you can’t even think of!

Including a clear CTA like “Shop Now” or “Learn More,” you assist your audiences to proceed to the next big step. This increases your Instagram engagement rate and helps viewers become consumers.

While both Instagram Reels vs TikTok videos are effective for drawing attention, the secret is to immediately connect that attention to your offerings. For instance, viewers should quickly get a link to purchase the device after seeing a brief TikTok video about it. 

Links in your bio or stories lead viewers to landing sites to demonstrate more about your goods and inspire purchases. Clear and short messages on these sites that complement your social media postings can help people easily trust and purchase from you.

This approach keeps consumers engaged and speeds them through the sales process, therefore enhancing your social media presence. Your viewers will have a seamless experience when your landing pages and content cooperate with clear CTAs. 

Any Instagram and TikTok marketing strategy should include this smart component that keeps your fans active on Facebook and Instagram and helps your company flourish.

Wrapping Up

Having a boost in your interaction with a perfect Instagram and TikTok marketing strategy can simply scale up your sales and build your strong brand presence. 

As a result, you can establish trust and convert your viewers into long-term consumers. All you have to do is produce unique and relatable content and post with clear calls to action. Don’t forget about the hashtags, also. 

Remember that consistency and actual connection with your audience define success on social channels.

To make your life easier, just know that Next Bell Ltd. provides all sorts of digital and social media services catered to your demands, especially if you want professional assistance to increase your social media presence and receive the finest outcomes. 

So, make the most of your business and let them lead your Instagram and TikTok marketing strategy to the next degree to see how your company expands!