What types of graphic art do you make? Motion graphics? UI design? Or Product Packaging design? If you can not identify the types of graphic design you make, you are at the right place. Today, I will tell you about 13 graphic design types to help you explain your niche to your clients and make better designs following different categories.
What is Graphics Design and General Working Process
Graphics design is a visual art that is used to portray ideas, communicate with audiences, send messages, and sell products or services with eye-catching designs. With posters, social media posts, banners, logo design, product or service images, web design, app designs, and so on, graphic designers enrich the target audience and showcase what you are offering with relevant and beautiful visuals.
Regardless of the graphic design type, every graphics design process follows planning, creating a structure, making a design, professional graphics design editing, and posting it on your desired platform to capture the target audience’s attention and make lots of sales.
13 Types of Graphic Design to Identify Your Niche
Let’s see graphic design types to ensure you put the correct qualifications in your portfolio and convey the right messages in your designs.
Brand Design
When you hear brand identity graphics, what comes to your mind? Logo design, correct? However, it consists of more than a logo design. I will explain shortly.
When you create visuals for brand identity, you are thinking of style, color, font, and pattern that highlights your brand from competitors and helps your audience recognize your brand from anywhere. For example, Next Bell Ltd. is an all-in-one digital solutions provider whose brand color is soft-shaded blue and orange so most of their post, posters, cover photos, banners, and icons are made with blue and orange shades to highlight the brand’s specialty.
Like this brand, every brand has its special designs that make it different from others and stand out on social media platforms. So, while developing brand identity, graphic designers think about logo designs and other features that will make the brand unique and speak to the brand’s purpose.
Website Design
Having a customized website has become mandatory for creating brand identity. It must be unique, and creative, and portray the brand’s purpose vividly.
Thus, graphic designers plan, design, and maintain brands with creative website product or service images, banners, motion graphics, and so on. With user-friendly web design, designers create brand stories, provide a strong understanding of your product or services, and guide them toward the call to action.
Strong and high-quality web designs rank in search engines and have the ability to entice the audience into converting. So, while creating designs for websites, keep their niche in mind. Research their competitors, take ideas but do not copy them, and lastly, create user-friendly designs where brand messages are conveyed in one single image.
Logo Design
Logo graphic design comes under brand identity design and web design. However, it is an important part of graphic design, and many graphic designers are specifically hired for logo design. So, I created a separate section to explain this niche.
Your logo represents your brand. At first glance, it may look simple, however, every design is done with care and immense thought. The more specific and unique your logo is, the better customers remember you.
The best example would be Apple. Like the name, Apple’s logo design is an apple with a bite. Its minimalistic design capture audiences mind to the point every Apple user is bound to take pictures with logo design in front of the mirror. The other great examples of logos would be Nike, McDonalds, Starbucks, Google, and so on. So, if your niche is logo designing, hone your skills, and create brand logos that everyone remembers.
Advertising and Marketing Design
Both product and service sellers need advertising and marketing graphic designs to attract customers and make sales.
The advertising and marketing graphic designs consist of social media posts and ads, engaging banners and flyers, offers and sales images, brochures, packaging design, website and blog images, infographics, PowerPoint presentations, and billboard designs.
Through eye-catching and fun marketing graphic designs, you can aware your audience about new arrivals, offers and sales, services, and other facilities you are offering. So, enhance your skills to create successful marketing advertisements.
Product Packaging Design
When you receive an order, the packaging has the brand name, designs, and typography on the packet, correct? These are called packaging designs. These do not only consist of brand packaging. If you notice, you can see small tags on fruits, packed groceries, small shop packets, and more.
The purpose of packaging graphic design is to provide brand information, create brand awareness, and inform customers about how to use the product or service if needed.
Remember, your packaging design represents your brand so you need to highlight the brand and products, providing all the necessary information in the package. The packaging needs to be as good as your products so that customers feel satisfied getting the product and make more purchases.
UI/UX Graphic Design
UI (User-Interface Design) and UX (User-Experience Design) are connected. UI designers create a design structure for mobile, web, and desktop apps, providing app elements, shapes, tags, buttons, and so on.
Meanwhile, UX designers give the design a shape, check page load time, how transitions are working, and app responses, ensuring the application is fully responsive and functioning flawlessly.
All in all UI/UX designers use their valuable experience to give life to an interactive design, ensuring flawless user experience, impressing visitors, and making a purchase.
Motion Graphics Design
As the name suggests, motion graphics are animations that are in motion. Many designers think motion graphics is similar to other designs. However, they are wrong. Motion graphics are not still pictures, they are animations made with audio, video, typography, imagery, and special effects. When you watch motion graphics, you will feel like you are watching a story.
Motion graphics are popularly used for advertisements in TV, news, and billboards, movie trailers, short films, music, title sequences and ending credits, animated logos, promotional videos, tutorials, business presentations, websites, social media posts, games, and others. Motion graphics enrichment in visual graphics has increased tremendously over the years, so learning it will be beneficial for your career.
Arts and Illustrations
The art and illustrations are different but are used together in graphic designs for commercial purposes. Graphic designers use creative art, form, color, and compositions to create amazing visual identities with art, paintings, and illustrations, and tell stories as a life lesson or entertainment purposes.
You can make art and illustration designs with Adobe Illustrator with ease. They offer amazing features for graphic designs that even beginners can use. Art and illustration designs are used for T-shirt design, motion graphics, book covers, graphic novels, games, comic books, picture books, album covers, fine arts, and so on.
Environmental Graphic Design
Environmental graphic design is also known as architectural signage. Designers use their architectural knowledge to plan and design signages, wall murals, branded displays, designs for museums and exhibitions, navigating signs, landmarks, events, and others.
The main purpose of environmental graphic design is to show people where they are and guide them to where they need to go next with helpful signage. For example, in events, buildings, and museums, you can see signs where visitors need to go next so that they do not get lost and find their way hassle-free.
Also, designers provide valuable information to customers with environmental graphic design. For example, restaurant menus. The beautifully organized menus guide buyers to choose whatever they like. Before environment graphic designs were found in printed pieces but with online shop enhancement, we can see this type of graphic design in online shops as well.
Publication Graphic Design
Graphic design is not limited to advertising and social media anymore. It has reached publication as well. Authors want to create eye-catching designs to attract audience attention, communicate with them, and make them curious about what more you offer.
Publication designers collaborate with editors and publishers to plan a great design that speaks the content message, consisting of typography, art, illustrations, and photography. They are responsible for designing books, magazines, newspapers, newsletters, annual reports, and catalogs. Publication designs can be found in both printed and digital versions.
Infographic Design
Infographic designs provide all information in one visual-friendly image. The fun side of infographic graphic design is it can summarize 1000 words of article information in one image with precise informations. For example, if you want to tell the audience how to make a burger, you can make an eye-catching burger design in the middle and tell the process in steps with headings and details.
You can make infographics with any topic, you find relevant. Designers mostly make infographic data results, business reports, precise article writing with points, and survey results. Infographics are easy to make and remember. So, it is a great way to communicate with your target audience and convey information.
Icon and Sticker Design
Icons are vectors used for representing various functions and features in websites and mobile applications. Designers take ideas from various icons and create unique and relevant icons for brand niches in Adobe Illustrator.
Meanwhile, stickers are emojis, fun pictures, emotions, and actions that are planned and designed and later used on popular social media platforms for conveying feelings. Designed stickers are also printed to decorate laptops, books, mobile phones, cars, or anything the user likes.
Typography Graphic Design
As a graphic designer, if you do not know typography graphic design type, you may think, fonts are fonts, and people are going to read the content, what is there to design? Well, it is where typography designers come into play.
Using creative ideas, designers organize characters, words, and typefaces aesthetically pleasingly. Highlighting content and attractively conveying messages. Designers ensure using the right fonts for projects to keep the audience’s attention on the content and have easy-to-read time. Typography designs are used for books, magazines, newspapers, newsletters, and more.
Importance of Graphic Design
Creative graphic design works play an impactful role in a business’s growth. Let’s see some importance of graphic design and why you need it.
- Convey Brand Story. Fred R. Barnard said a picture is worth a thousand words. Exactly, graphic designs tell brand stories in one image and have the power to convert an audience into customers.
- Improve Overall Brand Appearance. Graphic designs elevate brand image, uniquely portraying product or service specialties with beautiful post-processed pictures and effects.
- Create Visual Identity. Using creativity, designers connect brand messages to photos that are impactful and easy to understand. As a result, the visitors understand in seconds what you are offering and may even decide to contact you for purchase.
- Enhance Brand Awareness. There are two ways graphic design increases brand awareness. 1 – Google crawlers recognize your design as high-quality and relevant to your brand and rank it in Google’s image section. 2 – Your designs are so good and engaging that the target audience remembers your product or service and always checks your brand for updates.
- Build Authority and Trust. When your designs are detailed and maintain consistency, the audience loves your brand images, building loyalty, trust, and authority.
How to Become a Profesional Graphic Designer
You only need to follow these 3 steps to become a graphic designer.
- Do a Graphic Design Course: Many good institutions teach graphic design in three or six months courses. Do research which is the best, take suggestions from your peers, and get admitted. Honestly, you can learn from YouTube tutorials but without basics, it will be super hard. So, Learn from a professional first, then enhance your skills by watching YouTube tutorials.
- Take an Internship or Post Your Creations in Social Media: Being a graphic designer is all about portfolio. The heavier your portfolio is, the higher demand you will have. So, after learning graphic design from a course, try for the internship program. If you can get in trust me, your experience as a professional graphic designer will enhance. However, if you do not want to try the internship program, post your creations on social media platforms to get recognized, and use it as a portfolio.
- Practice, Practice, and Practice: I assume you know all about graphic designing, but still you can not stop practicing and learning new things because graphic designing is all about creativity. New trends, designs, tools, and software will come, and you have to stay updated to create the designs that everyone remembers.
Wrapping Up
From a commoner’s point of view, every design may look the same but professionals know better. As a graphic designer, you need to know what types of graphic design your target audience and make better designs in the long run. you make so that you can clearly say motion graphics, UI designs, or more are your specialty. Also, knowing the graphic design types will help you communicate with
Lastly, if you need a professional graphic designer to make amazing designs, images, motion graphics, and videos, take our graphic design and video editing services. Our designers are experienced in all types of graphic design and have the ability to create engaging and trendy designs that everyone loves. You do not have to believe my words. Visit our website, take a consultation, check our previous work, and be the judge. That’s all for today. See you later!
- Design balance: It is the first thing you need to decide. Choose symmetrical or asymmetrical to start building the design.
- Maintain Hierarchy: Depending on visual priority, place more and less important elements. It will help you portray the message better way.
- Chronological Alignment: Ensure the design elements are placed accordingly so that the audience understands the message easily.
- Combine Elements: Bring variations in your designs by combining components, colors, effects, and designs and elevate image quality.
- Repetitive Design: Repeat designs to highlight the message and your brand. However, ensure the repetitive design is helpful for your brand.
Combining the right elements and best headlines, designers capture the target audience's mind in the most effective way possible.
Yes. Creating unique logos, product and service images, motion graphics, typography, and brand color, brings an aesthetically pleasing vibe to the website, ensuring success and popularity.
Graphic design works as a one-on-one visual communication method to convey the right messages in the best way possible.
You can explore and increase your thinking ability, convey various messages visually, and earn money at the same time.
